Chipotle launches burrito themed makeup in collaboration with E.l.f.
Daily Mail 2hrs ago
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If you thought Chipotle's guac was extra, just wait until you lay eyes on the Mexican eatery's latest creation: a burrito-themed beauty collection. 

The food chain has teamed up with budget-friendly beauty brand E.l.f. Cosmetics to launch a limited edition makeup range, which features an eyeshadow palette themed around its most popular ingredients, and an avocado shaped beauty sponge set. 

Priced between $8 and $18, the range also includes a hot sauce and salsa-inspired lip gloss, as well as a makeup bag that is designed to look just like the paper bags that Chipotle packages its tortilla chips in.  

Staying true to its traditions however, Chipotle is also launching a special vegan burrito bowl - the Eyes. Chips. Face. Bowl, a play on E.l.f. 'eyes, lips, face' slogan - that is made with the ingredients that are featured in the eyeshadow palette.  

While the eatery offers a range of meat options for its dishes, including chicken, steak, and pork, it made the bowl vegan to celebrate E.l.f.'s 'commitment to cruelty-free and vegan products', a spokesperson revealed. 

'Superfoods are a superpower,' E.l.f.'s chief marketing officer Kory Marchisotto, said of the collaboration.

'We love the Eyes. Chips. Face. Bowl and how it nourishes the body, ignites the tastebuds and invigorates the soul.'   

Marchisotto continued: 'There is nothing tastier or prettier than the combination of burritos and makeup!'  

'We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.'  

a close up of food: 'It's OK to be a little extra': The most expensive item in the collection is the $18 Eyes. Chips. Face. Makeup Bag, which is designed to look like a paper tortilla chip bag © Provided by Daily Mail 'It's OK to be a little extra': The most expensive item in the collection is the $18 Eyes. Chips. Face. Makeup Bag, which is designed to look like a paper tortilla chip bag calendar: Eat up! Chipotle is also launching a vegan burrito bowl in honor of its collaboration with E.l.f., which will include the ingredients listed on the eyeshadow palette © Provided by Daily Mail Eat up! Chipotle is also launching a vegan burrito bowl in honor of its collaboration with E.l.f., which will include the ingredients listed on the eyeshadow palette

Chipotle's vice president of digital marketing Tressie Lieberman added that the collaboration offers both brands the chance to 'connect with Gen-Z', particularly in the wake of the companies' increasing popularity on buzz-worthy video-sharing app TikTok. 

The launch of the collection comes just under a year after the two brands teamed up on another limited edition collaboration - two bundles of E.l.f.'s best-selling products that most closely resembled Chipotle's favorite flavors. The collection sold out in just four minutes - leaving many beauty lovers and food fans clamoring for more. 

Chipotle and E.l.f.'s new collaboration certainly caused a stir on Twitter, where fans went wild over the prospect of another launch from the brands. 

'The elf X Chipotle eyeshadow palette is the best thing to come out of 2021,' one person wrote, while another added: 'Omg I need this Elf x Chipotle collab!! Lol the colors are everything & the makeup bag!! So cute!!!'

'Currently screaming over the elf chipotle palette lmaoo,' a third said. 

The new collection is due to launch on March 10 and will be sold exclusively on E.l.f. and Chipotle's websites, as well as mobile-focused shopping platform NTWRK.  

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